A few different types of commerce in the internet age

From new platforms for retail, to completely brand new techniques of conducting a marketing and advertising campaign, so much has transformed for businesses with the boom of the internet: continue reading to learn much more.

The realm of commerce is, for obvious reasons, closely linked to that of advertising and marketing, and the introduction of brand new platforms has actually indicated the need for completely brand new marketing tactics. As consumers, we actually have certainly witnessed an important amount of new e-commerce business models and strategies, and the main new footballers in this characteristic field appear to be social media platforms. As digital marketing becomes a basic part of advertising, figures like the founder of one of the largest funders of Instagram are aware of the ever-changing times, and the platforms themselves have introduced brand-new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other web solutions becoming progressively much more prevalent than the traditional ones, such as streaming movies instead of watching them on television, a social media upload could replace tv commercials as the advertising framework of the future.

Maybe the latest development of e-commerce, observed just in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals attempting and showcasing products to their audience, producing a somewhat more personal connection that a billboard or a consistent commercial might not have. With numerous systems of referrals or rewards, the future of ecommerce may be going hand in hand with that of this specific figure, and systems that facilitate this type of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the Chief Executive Officer of the bank that funds Hootsuite.

The first step towards growth and evolution in the world of industries and retail has distinctly been the launch of online platforms: presently remarkably popular, some internet giants in this industry have actually been around for a while, but are in no way losing their success, as displayed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has potentially been one of the most essential footballers, enabling users to both purchase and sell on it, and with innovative functions such as online auctions, that could be entered from all around the world. Especially presently, as folks end up being much more knowledgeable about how this consumerist society creates a great deal of waste for products we do not use anymore, being in a position to sell second-hand products is an extremely great contribution from this type of e-commerce on the subject of sustainability.

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